Blog
I write about all areas of marketing and selling, and especially with an academic or strategic angle
Hello, I’m Keryn
I enjoy creating marketing anecdotes and visuals related to my horse as there is a lot to be learned from animals, and this provides a unique context to my writing. My horse Slick (aka Sports Express) has been with me for many years and is a source of inspiration and relaxation for my strategic mind. He lives on a friend’s farm in KZN and I see him twice a week.
I use my Twitter feed to post daily marketing quotes and my LinkedIn to share articles relevant to my area of expertise and build networks.
Five online resources to get the most out of your school’s Open Day
I do believe that independent schools in South Africa are changing their approach to Open Days: We are seeing Open Days from schools that previously did not host one There is a more strategic approach being taken by some schools, more tailored, experiential and...
Snow White and the Seven Ps – “Sneezy”
Today is the final episode of this series! I do hope you have enjoyed meeting each of the dwarfs in Snow White and the Seven Dwarfs, while learning about the Marketing Mix. Where were we? In the previous episode, we met Dopey, who is very clumsy but...
Snow White and the Seven Ps – “Dopey”
We are nearing the end of this seven-day series on the Marketing Mix. It's been fun getting to know the personalities of each of the dwarfs in the classic tale of Snow White and the Seven Dwarfs! Where were we? Our story has taken us through five of the...
Snow White and the Seven Ps – Episode 5 “Bashful”
In 1981, the original four Ps of marketing were updated to the seven Ps, allowing for an increasingly service-based economy. Where were we? So far in this series, we have covered the original four Ps, but today we introduce the fifth one. Have you...
Snow White and the Seven Ps – Episode 4 “Sleepy”
We are past the halfway point in our series on Snow White and the Seven Ps - A lighthearted look at the Marketing Mix (the Seven Ps of Marketing). To read up on the introduction to the series, look at the first episode here. Where were we? So far we...
Snow White and the Seven Ps – Episode 3 “Happy”
This is the third in the series of blog posts in which the classic fairy tale of Snow White and the Seven Dwarfs is used to illustrate the Marketing Mix (the Seven Ps of Marketing). Where were we? So far, we have met two of the dwarfs, Doc and Grumpy....
Snow White and the Seven Ps – Episode 2 “Grumpy”
Here's a quick recap on this series of blog posts started yesterday on Snow White and the Seven Ps - A light hearted look at the classic Marketing Mix tool in marketing strategy. Where were we? We had just introduced Snow White, the beautiful young girl...
Snow White and the Seven Ps – Episode 1 “Doc”
Marketing theory can be boring. I created this little story based on the classic Walt Disney tale of Snow White and the Seven Dwarfs to illustrate the lighter side of marketing strategy. After publishing it on LinkedIn to a positive response, I decided to also share...
Don’t forget to make the sale
I have three big tips to ensure you have a call to action - in other words a sales pitch - in your school marketing. Why? Well, we can generate and publish loads of great content on our achievements and events, but if we do not actually create a sales opportunity, we...