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I write about all areas of marketing and selling, and especially with an academic or strategic angle

Hello, I’m Keryn

I enjoy creating marketing anecdotes and visuals related to my horse as there is a lot to be learned from animals, and this provides a unique context to my writing. My horse Slick (aka Sports Express) has been with me for many years and is a source of inspiration and relaxation for my strategic mind. He lives on a friend’s farm in KZN and I see him twice a week.

I use my Twitter feed to post daily marketing quotes and my LinkedIn to share articles relevant to my area of expertise and build networks.

Help! I’m stuck at home!

Help! I’m stuck at home!

​As I write this, we are on Day 33 of our lockdown in South Africa for the COVID-19 pandemic.   Yes, I’m stuck at home! - With no clear end in sight.   Both personally and professionally, it's been a challenge for me.   I’ve chosen to look for the good...

I climbed a tree in Africa once

I climbed a tree in Africa once

My most embarrassing moment was not in front of a crowd of people. It was in the middle of the bushveld in Botswana, on a game farm, alone. And up a tree. Lockdown has me reflecting and looking through old photo albums. Has this been your experience? What was YOUR...

How I got here

How I got here

When I'm asked to introduce myself, I usually leave out the gritty bits, and just roll out the pretty stuff. But without the hard parts, I wouldn't be running my own business today.   My roots are in education   My mom was a talented salesperson. Having...

Strategic marketing: Cakes, oranges and ladders

Strategic marketing: Cakes, oranges and ladders

​What do cakes, oranges and ladders have to do with marketing? Perhaps it’s my background in education, but they are great teaching tools! These three items are practical analogies I like to use in explaining 3 important marketing concepts. Sometimes, you just need a...

3 discount dangers for premium brands

3 discount dangers for premium brands

 In a tough economy, it is tempting to discount to secure new business.  Demanding customers will go from door to door, just haggling for the best deal. Before you start down that slippery path, consider the options. Especially if you are positioning your organisation...

Tips for the overburdened marketer

Speeding into oblivion I worry about the overburdened school marketer. The marketer who works hard, is full of creative energy, drive and passion, is dedicated and willing to learn and grow. But there seems to be no light at the end of the tunnel. It’s like being on a...

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