Jun 24, 2025 | Independent Schooling, Market research, Marketing, School Marketing, Strategy
The House system in schools can take years to thrive in a young school. Well-established schools with House structures often have deep traditions that can create belonging and drive school culture, but are difficult to change as the school and its environment changes....
Aug 27, 2024 | Independent Schooling, Market research, Marketing strategy, School Marketing
I’ve got a favourite exercise on the criteria families use in choosing a school for their child. As with most quantitative tools, it’s only really effective when complemented by qualitative research such as one-to-one parent interviews. Heritage is a criteria that...
May 4, 2024 | Independent Schooling, My journey, School Marketing
My first streaker In my earlier blog entitled Action Inspires Action For the New Year, I shared the origins of the journey I’m currently on, working offshore in the UK. My hybrid-format business, Houseway Consulting, is focused on school marketing strategy...
Dec 30, 2023 | Independent Schooling, My journey, School Marketing, Teaching
Action inspires action in the new year This year has been one of action for me. ‘Go!’ was the theme of my vision board in January, but at the time I wasn’t clear on what it meant. Following a life-altering trip to Israel in May, I made a number...
Mar 18, 2023 | Independent Schooling, Market research, School Marketing, Strategy
By the time you get this, you’ll have forgotten about the first episode on market research. So, a two-sentence recap: Surveys are NOT the only form of market research available, and in some cases they’re just not adequate, especially for strategic work...
Feb 1, 2023 | Independent Schooling, Marketing, School Marketing, Strategy
When I talk to people, there’s often a misunderstanding of what market research is. And I’ve come across my fair share of people who intensely dislike market research. Why is market research so misunderstood? I think it’s survey fatigue. This is...
