Jul 20, 2020 | Independent Schooling, Marketing, School Marketing, Strategy
In preparation for a recent Zoom interview with Aubrey Bursch of Easy School Marketing in Maryland, USA on the subject of schools reopening in the context of COVID-19, I posted a question to my LinkedIn network. I received a flurry of responses and the post was...
Jun 15, 2020 | Independent Schooling, Marketing, School Marketing, Strategy
Don’t you just love a freebie that you can access when you need it? Last week, I published a video to summarise these resources. You can click through to the video here, on the image below, or read further for the links to the individual video content. I have divided...
May 27, 2020 | Independent Schooling, School Marketing, Strategy
As schools begin the return to classrooms after a period of lockdown due to the coronavirus pandemic across the globe, parents are feeling anxious, and rightly so. Much is still uncertain. This is a time for school leaders to seek ways to do their best to allay fears...
Jan 17, 2020 | Independent Schooling, Marketing, Sales, School Marketing, Strategy
I do believe that independent schools in South Africa are changing their approach to Open Days: We are seeing Open Days from schools that previously did not host one There is a more strategic approach being taken by some schools, more tailored, experiential and...
Oct 1, 2019 | Independent Schooling, Marketing, Sales, School Marketing
I have three big tips to ensure you have a call to action – in other words a sales pitch – in your school marketing. Why? Well, we can generate and publish loads of great content on our achievements and events, but if we do not actually create a sales...
Jul 12, 2019 | Independent Schooling, Marketing, Strategy
What do you do when existing and prospective customers are under increasing financial pressure? Here are five practical tips for school marketing in a recession. Get into the data Independent schools in South Africa are feeling the effects of the weak...
