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Trends and school marketing strategy

Trends and school marketing strategy

Mar 29, 2021 | Independent Schooling, Marketing, School Marketing, Strategy

I’ve recently completed a YouTube series on the 10 top global consumer trends. This prompted me to write a quick guide to the three types of trends I recommend school leaders consider when developing marketing strategy: Consumer trends, educational/ school marketing...
Is education ready for online marketing support?

Is education ready for online marketing support?

Nov 29, 2020 | Independent Schooling, Marketing, My journey, School Marketing

Traditionally, independent schools are high-touch environments as far as any form of support goes. They are people places. In most schools, it’s all about the children. I remember a colleague remarking what a pleasure it is to deal with schools when supplying services...
Can 2020 make our independent schools even better and stronger?

Can 2020 make our independent schools even better and stronger?

Oct 22, 2020 | Independent Schooling, Marketing, School Marketing, Strategy

There’s been a lot written about resilience and innovation during this year as a result of unanticipated restrictions and protocols adopted during the pandemic. As a strategic marketer, I’ve been amazed at how schools both locally and globally have risen to the...
How well are you communicating your school reopening?

How well are you communicating your school reopening?

Jul 20, 2020 | Independent Schooling, Marketing, School Marketing, Strategy

In preparation for a recent Zoom interview with Aubrey Bursch of Easy School Marketing in Maryland, USA on the subject of schools reopening in the context of COVID-19, I posted a question to my LinkedIn network. I received a flurry of responses and the post was...
My free resources on school marketing strategy

My free resources on school marketing strategy

Jun 15, 2020 | Independent Schooling, Marketing, School Marketing, Strategy

Don’t you just love a freebie that you can access when you need it? Last week, I published a video to summarise these resources. You can click through to the video here, on the image below, or read further for the links to the individual video content. I have divided...
Four tips for managing fearful customers

Four tips for managing fearful customers

May 27, 2020 | Independent Schooling, School Marketing, Strategy

​As schools begin the return to classrooms after a period of lockdown due to the coronavirus pandemic across the globe, parents are feeling anxious, and rightly so. Much is still uncertain. This is a time for school leaders to seek ways to do their best to allay fears...
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