May 27, 2020 | Independent Schooling, School Marketing, Strategy
As schools begin the return to classrooms after a period of lockdown due to the coronavirus pandemic across the globe, parents are feeling anxious, and rightly so. Much is still uncertain. This is a time for school leaders to seek ways to do their best to allay fears...
Jan 17, 2020 | Independent Schooling, Marketing, Sales, School Marketing, Strategy
I do believe that independent schools in South Africa are changing their approach to Open Days: We are seeing Open Days from schools that previously did not host one There is a more strategic approach being taken by some schools, more tailored, experiential and...
Oct 1, 2019 | Independent Schooling, Marketing, Sales, School Marketing
I have three big tips to ensure you have a call to action – in other words a sales pitch – in your school marketing. Why? Well, we can generate and publish loads of great content on our achievements and events, but if we do not actually create a sales...
Jul 12, 2019 | Independent Schooling, Marketing, Strategy
What do you do when existing and prospective customers are under increasing financial pressure? Here are five practical tips for school marketing in a recession. Get into the data Independent schools in South Africa are feeling the effects of the weak...
Apr 6, 2019 | Independent Schooling, Marketing, School Marketing
I have always been a fan of LinkedIn. Even back in the days when all it was, was a place to post your CV. I believed in the value of an online professional platform for networking. When Microsoft bought LinkedIn in 2016 for USD 26.2b, I was excited. I saw the...
Mar 21, 2019 | Independent Schooling, Marketing, School Marketing
Structure follows strategy. This final part in a series of 3 blogs on the topic is only worth reading if you already have a marketing strategy! We now focus on the overarching structures for marketing and admissions in independent schools. Let’s look at two concepts....
