Jun 28, 2021 | Independent Schooling, Marketing, My journey, School Marketing, Strategy
The short answer is, I started the pivot before COVID-19 started to impact the globe. But I had no idea that within a few months, 100% of my business would follow. Here’s my story. The consulting model was already broken Having worked for a...
May 17, 2021 | Independent Schooling, School Marketing, Strategy
Competition between independent schools is a subject we tend to avoid. We may talk about competition within a school, as in the nature of children’s behaviour. But the way in which schools compete within the sector is seldom discussed. As a result, competition becomes...
Mar 29, 2021 | Independent Schooling, Marketing, School Marketing, Strategy
I’ve recently completed a YouTube series on the 10 top global consumer trends. This prompted me to write a quick guide to the three types of trends I recommend school leaders consider when developing marketing strategy: Consumer trends, educational/ school marketing...
Nov 29, 2020 | Independent Schooling, Marketing, My journey, School Marketing
Traditionally, independent schools are high-touch environments as far as any form of support goes. They are people places. In most schools, it’s all about the children. I remember a colleague remarking what a pleasure it is to deal with schools when supplying services...
Oct 22, 2020 | Independent Schooling, Marketing, School Marketing, Strategy
There’s been a lot written about resilience and innovation during this year as a result of unanticipated restrictions and protocols adopted during the pandemic. As a strategic marketer, I’ve been amazed at how schools both locally and globally have risen to the...
Jul 20, 2020 | Independent Schooling, Marketing, School Marketing, Strategy
In preparation for a recent Zoom interview with Aubrey Bursch of Easy School Marketing in Maryland, USA on the subject of schools reopening in the context of COVID-19, I posted a question to my LinkedIn network. I received a flurry of responses and the post was...
