Feb 1, 2023 | Independent Schooling, Marketing, School Marketing, Strategy
When I talk to people, there’s often a misunderstanding of what market research is. And I’ve come across my fair share of people who intensely dislike market research. Why is market research so misunderstood? I think it’s survey fatigue. This is...
Jul 20, 2020 | Independent Schooling, Marketing, School Marketing, Strategy
In preparation for a recent Zoom interview with Aubrey Bursch of Easy School Marketing in Maryland, USA on the subject of schools reopening in the context of COVID-19, I posted a question to my LinkedIn network. I received a flurry of responses and the post was...
May 27, 2020 | Independent Schooling, School Marketing, Strategy
As schools begin the return to classrooms after a period of lockdown due to the coronavirus pandemic across the globe, parents are feeling anxious, and rightly so. Much is still uncertain. This is a time for school leaders to seek ways to do their best to allay fears...
