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How well are you communicating your school reopening?

How well are you communicating your school reopening?

Jul 20, 2020 | Independent Schooling, Marketing, School Marketing, Strategy

In preparation for a recent Zoom interview with Aubrey Bursch of Easy School Marketing in Maryland, USA on the subject of schools reopening in the context of COVID-19, I posted a question to my LinkedIn network. I received a flurry of responses and the post was...
Four tips for managing fearful customers

Four tips for managing fearful customers

May 27, 2020 | Independent Schooling, School Marketing, Strategy

​As schools begin the return to classrooms after a period of lockdown due to the coronavirus pandemic across the globe, parents are feeling anxious, and rightly so. Much is still uncertain. This is a time for school leaders to seek ways to do their best to allay fears...

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