Jun 24, 2025 | Independent Schooling, Market research, Marketing, School Marketing, Strategy
The House system in schools can take years to thrive in a young school. Well-established schools with House structures often have deep traditions that can create belonging and drive school culture, but are difficult to change as the school and its environment changes....
Dec 30, 2021 | Independent Schooling, Marketing, My journey, School Marketing
Having just completed the Chartered Marketer (CMSA) designation with the Marketing Association of South Africa (MASA), I’m relatively new to the process. So, I can relate to anyone who has perhaps just stumbled across the concept (like I did) and is keen to jump in...
Jul 20, 2020 | Independent Schooling, Marketing, School Marketing, Strategy
In preparation for a recent Zoom interview with Aubrey Bursch of Easy School Marketing in Maryland, USA on the subject of schools reopening in the context of COVID-19, I posted a question to my LinkedIn network. I received a flurry of responses and the post was...
May 27, 2020 | Independent Schooling, School Marketing, Strategy
As schools begin the return to classrooms after a period of lockdown due to the coronavirus pandemic across the globe, parents are feeling anxious, and rightly so. Much is still uncertain. This is a time for school leaders to seek ways to do their best to allay fears...
Feb 8, 2020 | School Marketing, Strategy, Teaching
When I’m asked to introduce myself, I usually leave out the gritty bits, and just roll out the pretty stuff. But without the hard parts, I wouldn’t be running my own business today. My roots are in education My mom was a talented salesperson....
