May 27, 2020 | Independent Schooling, School Marketing, Strategy
As schools begin the return to classrooms after a period of lockdown due to the coronavirus pandemic across the globe, parents are feeling anxious, and rightly so. Much is still uncertain. This is a time for school leaders to seek ways to do their best to allay fears...
Feb 8, 2020 | School Marketing, Strategy, Teaching
When I’m asked to introduce myself, I usually leave out the gritty bits, and just roll out the pretty stuff. But without the hard parts, I wouldn’t be running my own business today. My roots are in education My mom was a talented salesperson....
Dec 31, 2019 | Marketing, School Marketing, Strategy
Marketing theory can be boring. I created this little story based on the classic Walt Disney tale of Snow White and the Seven Dwarfs to illustrate the lighter side of marketing strategy. After publishing it on LinkedIn to a positive response, I decided to also share...
Oct 1, 2019 | Independent Schooling, Marketing, Sales, School Marketing
I have three big tips to ensure you have a call to action – in other words a sales pitch – in your school marketing. Why? Well, we can generate and publish loads of great content on our achievements and events, but if we do not actually create a sales...
Jul 12, 2019 | Independent Schooling, Marketing, Strategy
What do you do when existing and prospective customers are under increasing financial pressure? Here are five practical tips for school marketing in a recession. Get into the data Independent schools in South Africa are feeling the effects of the weak...
