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How I pivoted my business in the pandemic

How I pivoted my business in the pandemic

Jun 28, 2021 | Independent Schooling, Marketing, My journey, School Marketing, Strategy

​The short answer is, I started the pivot before COVID-19 started to impact the globe.   But I had no idea that within a few months, 100% of my business would follow. Here’s my story.   The consulting model was already broken   Having worked for a...
Can 2020 make our independent schools even better and stronger?

Can 2020 make our independent schools even better and stronger?

Oct 22, 2020 | Independent Schooling, Marketing, School Marketing, Strategy

There’s been a lot written about resilience and innovation during this year as a result of unanticipated restrictions and protocols adopted during the pandemic. As a strategic marketer, I’ve been amazed at how schools both locally and globally have risen to the...

Latest Posts

  • Why get a marketing designation?
  • How I pivoted my business in the pandemic
  • Competitive forces shaping the independent schools sector
  • Trends and school marketing strategy
  • Why I closed my Facebook group
  • Is education ready for online marketing support?
  • Can 2020 make our independent schools even better and stronger?
  • How well are you communicating your school reopening?
  • My free resources on school marketing strategy
  • Four tips for managing fearful customers
  • Help! I’m stuck at home!
  • I climbed a tree in Africa once
  • How I got here
  • Five online resources to get the most out of your school’s Open Day
  • Snow White and the Seven Ps – “Sneezy”
  • Snow White and the Seven Ps – “Dopey”
  • Snow White and the Seven Ps – Episode 5 “Bashful”
  • Snow White and the Seven Ps – Episode 4 “Sleepy”
  • Snow White and the Seven Ps – Episode 3 “Happy”
  • Snow White and the Seven Ps – Episode 2 “Grumpy”

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