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Why get a marketing designation?

Why get a marketing designation?

Dec 30, 2021 | Independent Schooling, Marketing, My journey, School Marketing

Having just completed the Chartered Marketer (CMSA) designation with the Marketing Association of South Africa (MASA), I’m relatively new to the process. So, I can relate to anyone who has perhaps just stumbled across the concept (like I did) and is keen to jump in...
How I pivoted my business in the pandemic

How I pivoted my business in the pandemic

Jun 28, 2021 | Independent Schooling, Marketing, My journey, School Marketing, Strategy

​The short answer is, I started the pivot before COVID-19 started to impact the globe.   But I had no idea that within a few months, 100% of my business would follow. Here’s my story.   The consulting model was already broken   Having worked for a...
Trends and school marketing strategy

Trends and school marketing strategy

Mar 29, 2021 | Independent Schooling, Marketing, School Marketing, Strategy

I’ve recently completed a YouTube series on the 10 top global consumer trends. This prompted me to write a quick guide to the three types of trends I recommend school leaders consider when developing marketing strategy: Consumer trends, educational/ school marketing...
Is education ready for online marketing support?

Is education ready for online marketing support?

Nov 29, 2020 | Independent Schooling, Marketing, My journey, School Marketing

Traditionally, independent schools are high-touch environments as far as any form of support goes. They are people places. In most schools, it’s all about the children. I remember a colleague remarking what a pleasure it is to deal with schools when supplying services...
Can 2020 make our independent schools even better and stronger?

Can 2020 make our independent schools even better and stronger?

Oct 22, 2020 | Independent Schooling, Marketing, School Marketing, Strategy

There’s been a lot written about resilience and innovation during this year as a result of unanticipated restrictions and protocols adopted during the pandemic. As a strategic marketer, I’ve been amazed at how schools both locally and globally have risen to the...
How well are you communicating your school reopening?

How well are you communicating your school reopening?

Jul 20, 2020 | Independent Schooling, Marketing, School Marketing, Strategy

In preparation for a recent Zoom interview with Aubrey Bursch of Easy School Marketing in Maryland, USA on the subject of schools reopening in the context of COVID-19, I posted a question to my LinkedIn network. I received a flurry of responses and the post was...
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Latest Posts

  • Why get a marketing designation?
  • How I pivoted my business in the pandemic
  • Competitive forces shaping the independent schools sector
  • Trends and school marketing strategy
  • Why I closed my Facebook group
  • Is education ready for online marketing support?
  • Can 2020 make our independent schools even better and stronger?
  • How well are you communicating your school reopening?
  • My free resources on school marketing strategy
  • Four tips for managing fearful customers
  • Help! I’m stuck at home!
  • I climbed a tree in Africa once
  • How I got here
  • Five online resources to get the most out of your school’s Open Day
  • Snow White and the Seven Ps – “Sneezy”
  • Snow White and the Seven Ps – “Dopey”
  • Snow White and the Seven Ps – Episode 5 “Bashful”
  • Snow White and the Seven Ps – Episode 4 “Sleepy”
  • Snow White and the Seven Ps – Episode 3 “Happy”
  • Snow White and the Seven Ps – Episode 2 “Grumpy”

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