Jun 24, 2025 | Independent Schooling, Market research, Marketing, School Marketing, Strategy
The House system in schools can take years to thrive in a young school. Well-established schools with House structures often have deep traditions that can create belonging and drive school culture, but are difficult to change as the school and its environment changes....
Feb 1, 2023 | Independent Schooling, Marketing, School Marketing, Strategy
When I talk to people, there’s often a misunderstanding of what market research is. And I’ve come across my fair share of people who intensely dislike market research. Why is market research so misunderstood? I think it’s survey fatigue. This is...
Nov 27, 2022 | Marketing, School Marketing, Strategy
“No pessimist ever discovered the secret of the stars, or sailed to an uncharted land, or opened a new doorway for the human spirit.” This quote by American author Helen Keller helps to inform my thinking on the link between optimism and innovation. ...
Dec 30, 2021 | Independent Schooling, Marketing, My journey, School Marketing
Having just completed the Chartered Marketer (CMSA) designation with the Marketing Association of South Africa (MASA), I’m relatively new to the process. So, I can relate to anyone who has perhaps just stumbled across the concept (like I did) and is keen to jump in...
Jun 28, 2021 | Independent Schooling, Marketing, My journey, School Marketing, Strategy
The short answer is, I started the pivot before COVID-19 started to impact the globe. But I had no idea that within a few months, 100% of my business would follow. Here’s my story. The consulting model was already broken Having worked for a...
Mar 29, 2021 | Independent Schooling, Marketing, School Marketing, Strategy
I’ve recently completed a YouTube series on the 10 top global consumer trends. This prompted me to write a quick guide to the three types of trends I recommend school leaders consider when developing marketing strategy: Consumer trends, educational/ school marketing...
