Jan 17, 2020 | Independent Schooling, Marketing, Sales, School Marketing, Strategy
I do believe that independent schools in South Africa are changing their approach to Open Days: We are seeing Open Days from schools that previously did not host one There is a more strategic approach being taken by some schools, more tailored, experiential and...
Jan 6, 2020 | Marketing, School Marketing, Strategy
Today is the final episode of this series! I do hope you have enjoyed meeting each of the dwarfs in Snow White and the Seven Dwarfs, while learning about the Marketing Mix. Where were we? In the previous episode, we met Dopey, who is very clumsy but...
Jan 5, 2020 | Marketing, School Marketing, Strategy
We are nearing the end of this seven-day series on the Marketing Mix. It’s been fun getting to know the personalities of each of the dwarfs in the classic tale of Snow White and the Seven Dwarfs! Where were we? Our story has taken us through five...
Jan 4, 2020 | Marketing, School Marketing, Strategy
In 1981, the original four Ps of marketing were updated to the seven Ps, allowing for an increasingly service-based economy. Where were we? So far in this series, we have covered the original four Ps, but today we introduce the fifth one. Have you...
Jan 3, 2020 | Marketing, School Marketing, Strategy
We are past the halfway point in our series on Snow White and the Seven Ps – A lighthearted look at the Marketing Mix (the Seven Ps of Marketing). To read up on the introduction to the series, look at the first episode here. Where were we? So far...
Jan 2, 2020 | Marketing, School Marketing, Strategy
This is the third in the series of blog posts in which the classic fairy tale of Snow White and the Seven Dwarfs is used to illustrate the Marketing Mix (the Seven Ps of Marketing). Where were we? So far, we have met two of the dwarfs, Doc and Grumpy....
