Nov 27, 2022 | Marketing, School Marketing, Strategy
“No pessimist ever discovered the secret of the stars, or sailed to an uncharted land, or opened a new doorway for the human spirit.” This quote by American author Helen Keller helps to inform my thinking on the link between optimism and innovation. ...
Oct 1, 2019 | Independent Schooling, Marketing, Sales, School Marketing
I have three big tips to ensure you have a call to action – in other words a sales pitch – in your school marketing. Why? Well, we can generate and publish loads of great content on our achievements and events, but if we do not actually create a sales...
Jul 12, 2019 | Independent Schooling, Marketing, Strategy
What do you do when existing and prospective customers are under increasing financial pressure? Here are five practical tips for school marketing in a recession. Get into the data Independent schools in South Africa are feeling the effects of the weak...
