Jun 24, 2025 | Independent Schooling, Market research, Marketing, School Marketing, Strategy
The House system in schools can take years to thrive in a young school. Well-established schools with House structures often have deep traditions that can create belonging and drive school culture, but are difficult to change as the school and its environment changes....
Nov 26, 2024 | My journey, School Marketing, Strategy
I’ve just completed a brand refresh for my own business, Houseway Consulting. In reflecting on my experience, I was reminded of the response from a Head of School while speaking about the marketing strategy. She said, “Does this mean we need to change our logo?”...
Aug 27, 2024 | Independent Schooling, Market research, Marketing strategy, School Marketing
I’ve got a favourite exercise on the criteria families use in choosing a school for their child. As with most quantitative tools, it’s only really effective when complemented by qualitative research such as one-to-one parent interviews. Heritage is a criteria that...
May 4, 2024 | Independent Schooling, My journey, School Marketing
My first streaker In my earlier blog entitled Action Inspires Action For the New Year, I shared the origins of the journey I’m currently on, working offshore in the UK. My hybrid-format business, Houseway Consulting, is focused on school marketing strategy...
Feb 24, 2024 | My journey, School Marketing, Strategy
I love a good read, and especially one that continues over a series, in a beautiful, remote place, with much mystery and intrigue. The one constant in my life over the past three months has been my ongoing reading of Louise Penny’s murder mystery series called...
Dec 30, 2023 | Independent Schooling, My journey, School Marketing, Teaching
Action inspires action in the new year This year has been one of action for me. ‘Go!’ was the theme of my vision board in January, but at the time I wasn’t clear on what it meant. Following a life-altering trip to Israel in May, I made a number...
