Jun 28, 2021 | Independent Schooling, Marketing, My journey, School Marketing, Strategy
The short answer is, I started the pivot before COVID-19 started to impact the globe. But I had no idea that within a few months, 100% of my business would follow. Here’s my story. The consulting model was already broken Having worked for a...
Apr 6, 2019 | Independent Schooling, Marketing, School Marketing
I have always been a fan of LinkedIn. Even back in the days when all it was, was a place to post your CV. I believed in the value of an online professional platform for networking. When Microsoft bought LinkedIn in 2016 for USD 26.2b, I was excited. I saw the...