Aug 27, 2024 | Independent Schooling, Market research, Marketing strategy, School Marketing
I’ve got a favourite exercise on the criteria families use in choosing a school for their child. As with most quantitative tools, it’s only really effective when complemented by qualitative research such as one-to-one parent interviews. Heritage is a criteria that...
Mar 18, 2023 | Independent Schooling, Market research, School Marketing, Strategy
By the time you get this, you’ll have forgotten about the first episode on market research. So, a two-sentence recap: Surveys are NOT the only form of market research available, and in some cases they’re just not adequate, especially for strategic work...
Jun 5, 2019 | Marketing, Strategy
What do cakes, oranges and ladders have to do with marketing? Perhaps it’s my background in education, but they are great teaching tools! These three items are practical analogies I like to use in explaining 3 important marketing concepts. Sometimes, you just need a...
