Why I closed my Facebook group

Why I closed my Facebook group

This blog is not an anti-Facebook group rant at all. I’m a happy member of a couple of Facebook groups for personal and professional interests. Rather, it’s a story about the three things I learnt in starting, running and subsequently closing a Facebook group for my...
Strategic marketing: Cakes, oranges and ladders

Strategic marketing: Cakes, oranges and ladders

​What do cakes, oranges and ladders have to do with marketing? Perhaps it’s my background in education, but they are great teaching tools! These three items are practical analogies I like to use in explaining 3 important marketing concepts. Sometimes, you just need a...