Nov 26, 2024 | My journey, School Marketing, Strategy
I’ve just completed a brand refresh for my own business, Houseway Consulting. In reflecting on my experience, I was reminded of the response from a Head of School while speaking about the marketing strategy. She said, “Does this mean we need to change our logo?”...
Nov 27, 2022 | Marketing, School Marketing, Strategy
“No pessimist ever discovered the secret of the stars, or sailed to an uncharted land, or opened a new doorway for the human spirit.” This quote by American author Helen Keller helps to inform my thinking on the link between optimism and innovation. ...
Jun 28, 2021 | Independent Schooling, Marketing, My journey, School Marketing, Strategy
The short answer is, I started the pivot before COVID-19 started to impact the globe. But I had no idea that within a few months, 100% of my business would follow. Here’s my story. The consulting model was already broken Having worked for a...
