Nov 26, 2024 | My journey, School Marketing, Strategy
I’ve just completed a brand refresh for my own business, Houseway Consulting. In reflecting on my experience, I was reminded of the response from a Head of School while speaking about the marketing strategy. She said, “Does this mean we need to change our logo?”...
May 4, 2024 | Independent Schooling, My journey, School Marketing
My first streaker In my earlier blog entitled Action Inspires Action For the New Year, I shared the origins of the journey I’m currently on, working offshore in the UK. My hybrid-format business, Houseway Consulting, is focused on school marketing strategy...
Feb 24, 2024 | My journey, School Marketing, Strategy
I love a good read, and especially one that continues over a series, in a beautiful, remote place, with much mystery and intrigue. The one constant in my life over the past three months has been my ongoing reading of Louise Penny’s murder mystery series called...
Dec 30, 2023 | Independent Schooling, My journey, School Marketing, Teaching
Action inspires action in the new year This year has been one of action for me. ‘Go!’ was the theme of my vision board in January, but at the time I wasn’t clear on what it meant. Following a life-altering trip to Israel in May, I made a number...
Aug 29, 2023 | My journey, School Marketing
Award news! I’m really pleased for my 5-year old consulting business Houseway Consulting, to have been named ‘Best Education Marketing Consultancy 2023 – South Africa’ in the LUXlife Private Education Awards this year. Sometimes...
Dec 30, 2021 | Independent Schooling, Marketing, My journey, School Marketing
Having just completed the Chartered Marketer (CMSA) designation with the Marketing Association of South Africa (MASA), I’m relatively new to the process. So, I can relate to anyone who has perhaps just stumbled across the concept (like I did) and is keen to jump in...
