Jun 28, 2021 | Independent Schooling, Marketing, My journey, School Marketing, Strategy
The short answer is, I started the pivot before COVID-19 started to impact the globe. But I had no idea that within a few months, 100% of my business would follow. Here’s my story. The consulting model was already broken Having worked for a...
Nov 29, 2020 | Independent Schooling, Marketing, My journey, School Marketing
Traditionally, independent schools are high-touch environments as far as any form of support goes. They are people places. In most schools, it’s all about the children. I remember a colleague remarking what a pleasure it is to deal with schools when supplying services...
