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Is education ready for online marketing support?

Is education ready for online marketing support?

Nov 29, 2020 | Independent Schooling, Marketing, My journey, School Marketing

Traditionally, independent schools are high-touch environments as far as any form of support goes. They are people places. In most schools, it’s all about the children. I remember a colleague remarking what a pleasure it is to deal with schools when supplying services...
Five online resources to get the most out of your school’s Open Day

Five online resources to get the most out of your school’s Open Day

Jan 17, 2020 | Independent Schooling, Marketing, Sales, School Marketing, Strategy

I do believe that independent schools in South Africa are changing their approach to Open Days: We are seeing Open Days from schools that previously did not host one There is a more strategic approach being taken by some schools, more tailored, experiential and...
Your guide to marketing structure in independent schools

Your guide to marketing structure in independent schools

Mar 21, 2019 | Independent Schooling, Marketing, School Marketing

Structure follows strategy. This final part in a series of 3 blogs on the topic is only worth reading if you already have a marketing strategy! We now focus on the overarching structures for marketing and admissions in independent schools. Let’s look at two concepts....
Marketing as an executive function in schools

Marketing as an executive function in schools

Feb 3, 2019 | Independent Schooling, Marketing, School Marketing

The timing of this blog is apt. The role of Marketing in the Executive is currently being debated in companies across the globe. While the functions of Finance, Operations, Human Resources and General Management are traditionally well established on Boards of...
World Teachers’ Day marketing case studies

World Teachers’ Day marketing case studies

Oct 5, 2018 | Independent Schooling, Marketing, School Marketing

A new way of looking at World Teachers’ Day   Today we recognise all teachers around the world for the important work that they do. Every year, there are inspirational messages and memes to celebrate World Teachers’ Day, but this year I have seen something...

Latest Posts

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  • How I pivoted my business in the pandemic
  • Competitive forces shaping the independent schools sector
  • Trends and school marketing strategy
  • Why I closed my Facebook group
  • Is education ready for online marketing support?
  • Can 2020 make our independent schools even better and stronger?
  • How well are you communicating your school reopening?
  • My free resources on school marketing strategy
  • Four tips for managing fearful customers
  • Help! I’m stuck at home!
  • I climbed a tree in Africa once
  • How I got here
  • Five online resources to get the most out of your school’s Open Day
  • Snow White and the Seven Ps – “Sneezy”
  • Snow White and the Seven Ps – “Dopey”
  • Snow White and the Seven Ps – Episode 5 “Bashful”
  • Snow White and the Seven Ps – Episode 4 “Sleepy”
  • Snow White and the Seven Ps – Episode 3 “Happy”
  • Snow White and the Seven Ps – Episode 2 “Grumpy”

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