Nov 29, 2020 | Independent Schooling, Marketing, My journey, School Marketing
Traditionally, independent schools are high-touch environments as far as any form of support goes. They are people places. In most schools, it’s all about the children. I remember a colleague remarking what a pleasure it is to deal with schools when supplying services...
Jan 17, 2020 | Independent Schooling, Marketing, Sales, School Marketing, Strategy
I do believe that independent schools in South Africa are changing their approach to Open Days: We are seeing Open Days from schools that previously did not host one There is a more strategic approach being taken by some schools, more tailored, experiential and...
Mar 21, 2019 | Independent Schooling, Marketing, School Marketing
Structure follows strategy. This final part in a series of 3 blogs on the topic is only worth reading if you already have a marketing strategy! We now focus on the overarching structures for marketing and admissions in independent schools. Let’s look at two concepts....
Feb 3, 2019 | Independent Schooling, Marketing, School Marketing
The timing of this blog is apt. The role of Marketing in the Executive is currently being debated in companies across the globe. While the functions of Finance, Operations, Human Resources and General Management are traditionally well established on Boards of...
Oct 5, 2018 | Independent Schooling, Marketing, School Marketing
A new way of looking at World Teachers’ Day Today we recognise all teachers around the world for the important work that they do. Every year, there are inspirational messages and memes to celebrate World Teachers’ Day, but this year I have seen something...
