Mar 18, 2023 | Independent Schooling, Market research, School Marketing, Strategy
By the time you get this, you’ll have forgotten about the first episode on market research. So, a two-sentence recap: Surveys are NOT the only form of market research available, and in some cases they’re just not adequate, especially for strategic work...
Feb 1, 2023 | Independent Schooling, Marketing, School Marketing, Strategy
When I talk to people, there’s often a misunderstanding of what market research is. And I’ve come across my fair share of people who intensely dislike market research. Why is market research so misunderstood? I think it’s survey fatigue. This is...
