Houseway Consulting

Marketing for Independent Schools

Houseway Consulting focuses on marketing for independent schools and education institutions.

We work with the marketing departments of these institutions to help them achieve their business goals.

Marketing for Independent Schools

in the Contemporary Market

Houseway Consulting is a marketing consulting company based in Hillcrest, Kwazulu Natal, South Africa.

We offer consulting services to independent schools and education institutions in marketing strategy and implementation. This includes:

  • Market Research,
  • Analysing Customers and Markets,
  • Identifying Opportunities for Growth,
  • Developing a Competitive Market Positioning,
  • Building Market Strategy,
  • Developing Marketing and Branding Messages,
  • Choosing and Planning Marketing Platforms,
  • Structuring a Marketing Department,
  • Measuring Marketing Effectiveness

Require A Consultation?

Contact us for a Skype call on how we can help your organisation achieve the growth potential you are looking for.

Putting a Wealth of Experience to Work for You

The main problems we solve are growth-related.

Often a company is unable to see the opportunities in the market without independent research, analysis, strategic discussion and collaboration regarding the trends in the market, the attractiveness of the opportunities and the practical steps that are required to choose and grasp these opportunities and communicate the implementation.

Our clients in the independent education sector find our hands-on expertise and experience offers the different approach that they are looking for.

From Our Clients

What clients have said about working with us.

“Keryn has a superior academic and intellectual ability and talent that she generously shares with all. Her amazing vision and insight, as well as her corporate experience with regard to an organisation’s strategic future planning, image, communication, press liaison, trauma management and various policy requirements, have provided significant guidance for me in my role as Principal and also for the members of our Management Team.”

Jeanette van der Merwe

Principal, Waterfall College, KZN

“Thembelihle is a relatively new and developing Independent School in South Africa and in need of a marketing and communications strategy. Without having the personnel within the school to conduct such a strategic exercise, Houseway Consulting was extremely helpful in assisting us. Keryn provided the Board and key staff members with essential information around the marketing of an Independent School in South Africa as well as assisted us with developing our own unique brand messaging.

Keryn is exceptionally professional in her manner of approaching both the School Board and staff members to collate their inputs ahead of a strategic planning meeting. She provided valuable insights into the “world of school marketing” and the relevance of this to our particular school. In addition Keryn was able to assist us with developing key issues which we as a School wished to highlight in all our brand messaging. This was extremely valuable to us as we were, for example, in the process of updating our website and social media platforms.”

Carolyn Hancock

Chairperson, Thembelihle School

Let's Work Together