Jun 24, 2025 | Independent Schooling, Market research, Marketing, School Marketing, Strategy
The House system in schools can take years to thrive in a young school. Well-established schools with House structures often have deep traditions that can create belonging and drive school culture, but are difficult to change as the school and its environment changes....
Nov 26, 2024 | My journey, School Marketing, Strategy
I’ve just completed a brand refresh for my own business, Houseway Consulting. In reflecting on my experience, I was reminded of the response from a Head of School while speaking about the marketing strategy. She said, “Does this mean we need to change our logo?”...
Aug 27, 2024 | Independent Schooling, Market research, Marketing strategy, School Marketing
I’ve got a favourite exercise on the criteria families use in choosing a school for their child. As with most quantitative tools, it’s only really effective when complemented by qualitative research such as one-to-one parent interviews. Heritage is a criteria that...
