Aug 27, 2024 | Independent Schooling, Market research, Marketing strategy, School Marketing
I’ve got a favourite exercise on the criteria families use in choosing a school for their child. As with most quantitative tools, it’s only really effective when complemented by qualitative research such as one-to-one parent interviews. Heritage is a criteria that...
Dec 30, 2023 | Independent Schooling, My journey, School Marketing, Teaching
Action inspires action in the new year This year has been one of action for me. ‘Go!’ was the theme of my vision board in January, but at the time I wasn’t clear on what it meant. Following a life-altering trip to Israel in May, I made a number...
Mar 18, 2023 | Independent Schooling, Market research, School Marketing, Strategy
By the time you get this, you’ll have forgotten about the first episode on market research. So, a two-sentence recap: Surveys are NOT the only form of market research available, and in some cases they’re just not adequate, especially for strategic work...
Jun 29, 2022 | School Marketing
At a recent online workshop on school marketing, I asked the delegates, “Which of the 7Ps of Marketing have changed the MOST in the past few years?” The response was, “Place.” This was followed by Physical Evidence, which I will cover in a...
