Nov 29, 2020 | Independent Schooling, Marketing, My journey, School Marketing
Traditionally, independent schools are high-touch environments as far as any form of support goes. They are people places. In most schools, it’s all about the children. I remember a colleague remarking what a pleasure it is to deal with schools when supplying services...
Oct 22, 2020 | Independent Schooling, Marketing, School Marketing, Strategy
There’s been a lot written about resilience and innovation during this year as a result of unanticipated restrictions and protocols adopted during the pandemic. As a strategic marketer, I’ve been amazed at how schools both locally and globally have risen to the...
Aug 31, 2019 | Marketing, School Marketing, Strategy
For the past four months, I have been facilitating the Effective School Marketing workshops for ISASA, the Independent Schools Association of Southern Africa. The focus of these has been on taking a more strategic approach to marketing in schools. We’ve had some...
Jun 5, 2019 | Marketing, Strategy
What do cakes, oranges and ladders have to do with marketing? Perhaps it’s my background in education, but they are great teaching tools! These three items are practical analogies I like to use in explaining 3 important marketing concepts. Sometimes, you just need a...
