Aug 31, 2019 | Marketing, School Marketing, Strategy
For the past four months, I have been facilitating the Effective School Marketing workshops for ISASA, the Independent Schools Association of Southern Africa. The focus of these has been on taking a more strategic approach to marketing in schools. We’ve had some...
Jun 5, 2019 | Marketing, Strategy
What do cakes, oranges and ladders have to do with marketing? Perhaps it’s my background in education, but they are great teaching tools! These three items are practical analogies I like to use in explaining 3 important marketing concepts. Sometimes, you just need a...
