Mar 21, 2019 | Independent Schooling, Marketing, School Marketing
Structure follows strategy. This final part in a series of 3 blogs on the topic is only worth reading if you already have a marketing strategy! We now focus on the overarching structures for marketing and admissions in independent schools. Let’s look at two concepts....
Feb 3, 2019 | Independent Schooling, Marketing, School Marketing
The timing of this blog is apt. The role of Marketing in the Executive is currently being debated in companies across the globe. While the functions of Finance, Operations, Human Resources and General Management are traditionally well established on Boards of...
Dec 29, 2018 | Independent Schooling, Marketing, School Marketing
Do you know the ideal structure for your marketing department? In this blog post, I explore three principles that will help you to determine the best way to build the ideal marketing structure for your organisation. Strategy before structure I believe...
