May 27, 2020 | Independent Schooling, School Marketing, Strategy
As schools begin the return to classrooms after a period of lockdown due to the coronavirus pandemic across the globe, parents are feeling anxious, and rightly so. Much is still uncertain. This is a time for school leaders to seek ways to do their best to allay fears...
Feb 8, 2020 | School Marketing, Strategy, Teaching
When I’m asked to introduce myself, I usually leave out the gritty bits, and just roll out the pretty stuff. But without the hard parts, I wouldn’t be running my own business today. My roots are in education My mom was a talented salesperson....
Jul 12, 2019 | Independent Schooling, Marketing, Strategy
What do you do when existing and prospective customers are under increasing financial pressure? Here are five practical tips for school marketing in a recession. Get into the data Independent schools in South Africa are feeling the effects of the weak...
Dec 29, 2018 | Independent Schooling, Marketing, School Marketing
Do you know the ideal structure for your marketing department? In this blog post, I explore three principles that will help you to determine the best way to build the ideal marketing structure for your organisation. Strategy before structure I believe...
Oct 5, 2018 | Independent Schooling, Marketing, School Marketing
A new way of looking at World Teachers’ Day Today we recognise all teachers around the world for the important work that they do. Every year, there are inspirational messages and memes to celebrate World Teachers’ Day, but this year I have seen something...
