Jan 5, 2020 | Marketing, School Marketing, Strategy
We are nearing the end of this seven-day series on the Marketing Mix. It’s been fun getting to know the personalities of each of the dwarfs in the classic tale of Snow White and the Seven Dwarfs! Where were we? Our story has taken us through five...
Jan 4, 2020 | Marketing, School Marketing, Strategy
In 1981, the original four Ps of marketing were updated to the seven Ps, allowing for an increasingly service-based economy. Where were we? So far in this series, we have covered the original four Ps, but today we introduce the fifth one. Have you...
Jan 3, 2020 | Marketing, School Marketing, Strategy
We are past the halfway point in our series on Snow White and the Seven Ps – A lighthearted look at the Marketing Mix (the Seven Ps of Marketing). To read up on the introduction to the series, look at the first episode here. Where were we? So far...
Jan 2, 2020 | Marketing, School Marketing, Strategy
This is the third in the series of blog posts in which the classic fairy tale of Snow White and the Seven Dwarfs is used to illustrate the Marketing Mix (the Seven Ps of Marketing). Where were we? So far, we have met two of the dwarfs, Doc and Grumpy....
Jan 1, 2020 | Marketing, School Marketing, Strategy
Here’s a quick recap on this series of blog posts started yesterday on Snow White and the Seven Ps – A light hearted look at the classic Marketing Mix tool in marketing strategy. Where were we? We had just introduced Snow White, the beautiful...
Dec 31, 2019 | Marketing, School Marketing, Strategy
Marketing theory can be boring. I created this little story based on the classic Walt Disney tale of Snow White and the Seven Dwarfs to illustrate the lighter side of marketing strategy. After publishing it on LinkedIn to a positive response, I decided to also share...
