Nov 29, 2020 | Independent Schooling, Marketing, My journey, School Marketing
Traditionally, independent schools are high-touch environments as far as any form of support goes. They are people places. In most schools, it’s all about the children. I remember a colleague remarking what a pleasure it is to deal with schools when supplying services...
Oct 22, 2020 | Independent Schooling, Marketing, School Marketing, Strategy
There’s been a lot written about resilience and innovation during this year as a result of unanticipated restrictions and protocols adopted during the pandemic. As a strategic marketer, I’ve been amazed at how schools both locally and globally have risen to the...
Jul 20, 2020 | Independent Schooling, Marketing, School Marketing, Strategy
In preparation for a recent Zoom interview with Aubrey Bursch of Easy School Marketing in Maryland, USA on the subject of schools reopening in the context of COVID-19, I posted a question to my LinkedIn network. I received a flurry of responses and the post was...
Jun 15, 2020 | Independent Schooling, Marketing, School Marketing, Strategy
Don’t you just love a freebie that you can access when you need it? Last week, I published a video to summarise these resources. You can click through to the video here, on the image below, or read further for the links to the individual video content. I have divided...
Jan 17, 2020 | Independent Schooling, Marketing, Sales, School Marketing, Strategy
I do believe that independent schools in South Africa are changing their approach to Open Days: We are seeing Open Days from schools that previously did not host one There is a more strategic approach being taken by some schools, more tailored, experiential and...
Jan 6, 2020 | Marketing, School Marketing, Strategy
Today is the final episode of this series! I do hope you have enjoyed meeting each of the dwarfs in Snow White and the Seven Dwarfs, while learning about the Marketing Mix. Where were we? In the previous episode, we met Dopey, who is very clumsy but...
