Dec 31, 2019 | Marketing, School Marketing, Strategy
Marketing theory can be boring. I created this little story based on the classic Walt Disney tale of Snow White and the Seven Dwarfs to illustrate the lighter side of marketing strategy. After publishing it on LinkedIn to a positive response, I decided to also share...
Oct 1, 2019 | Independent Schooling, Marketing, Sales, School Marketing
I have three big tips to ensure you have a call to action – in other words a sales pitch – in your school marketing. Why? Well, we can generate and publish loads of great content on our achievements and events, but if we do not actually create a sales...
Jul 12, 2019 | Independent Schooling, Marketing, Strategy
What do you do when existing and prospective customers are under increasing financial pressure? Here are five practical tips for school marketing in a recession. Get into the data Independent schools in South Africa are feeling the effects of the weak...
Feb 3, 2019 | Independent Schooling, Marketing, School Marketing
The timing of this blog is apt. The role of Marketing in the Executive is currently being debated in companies across the globe. While the functions of Finance, Operations, Human Resources and General Management are traditionally well established on Boards of...
Dec 29, 2018 | Independent Schooling, Marketing, School Marketing
Do you know the ideal structure for your marketing department? In this blog post, I explore three principles that will help you to determine the best way to build the ideal marketing structure for your organisation. Strategy before structure I believe...
