Jan 2, 2020 | Marketing, School Marketing, Strategy
This is the third in the series of blog posts in which the classic fairy tale of Snow White and the Seven Dwarfs is used to illustrate the Marketing Mix (the Seven Ps of Marketing). Where were we? So far, we have met two of the dwarfs, Doc and Grumpy....
Jan 1, 2020 | Marketing, School Marketing, Strategy
Here’s a quick recap on this series of blog posts started yesterday on Snow White and the Seven Ps – A light hearted look at the classic Marketing Mix tool in marketing strategy. Where were we? We had just introduced Snow White, the beautiful...
Dec 31, 2019 | Marketing, School Marketing, Strategy
Marketing theory can be boring. I created this little story based on the classic Walt Disney tale of Snow White and the Seven Dwarfs to illustrate the lighter side of marketing strategy. After publishing it on LinkedIn to a positive response, I decided to also share...
Jun 5, 2019 | Marketing, Strategy
What do cakes, oranges and ladders have to do with marketing? Perhaps it’s my background in education, but they are great teaching tools! These three items are practical analogies I like to use in explaining 3 important marketing concepts. Sometimes, you just need a...
