Aug 29, 2023 | My journey, School Marketing
Award news! I’m really pleased for my 5-year old consulting business Houseway Consulting, to have been named ‘Best Education Marketing Consultancy 2023 – South Africa’ in the LUXlife Private Education Awards this year. Sometimes...
Mar 18, 2023 | Independent Schooling, Market research, School Marketing, Strategy
By the time you get this, you’ll have forgotten about the first episode on market research. So, a two-sentence recap: Surveys are NOT the only form of market research available, and in some cases they’re just not adequate, especially for strategic work...
Feb 1, 2023 | Independent Schooling, Marketing, School Marketing, Strategy
When I talk to people, there’s often a misunderstanding of what market research is. And I’ve come across my fair share of people who intensely dislike market research. Why is market research so misunderstood? I think it’s survey fatigue. This is...
Nov 27, 2022 | Marketing, School Marketing, Strategy
“No pessimist ever discovered the secret of the stars, or sailed to an uncharted land, or opened a new doorway for the human spirit.” This quote by American author Helen Keller helps to inform my thinking on the link between optimism and innovation. ...
Jun 29, 2022 | School Marketing
At a recent online workshop on school marketing, I asked the delegates, “Which of the 7Ps of Marketing have changed the MOST in the past few years?” The response was, “Place.” This was followed by Physical Evidence, which I will cover in a...
Dec 30, 2021 | Independent Schooling, Marketing, My journey, School Marketing
Having just completed the Chartered Marketer (CMSA) designation with the Marketing Association of South Africa (MASA), I’m relatively new to the process. So, I can relate to anyone who has perhaps just stumbled across the concept (like I did) and is keen to jump in...
