Apr 6, 2019 | Independent Schooling, Marketing, School Marketing
I have always been a fan of LinkedIn. Even back in the days when all it was, was a place to post your CV. I believed in the value of an online professional platform for networking. When Microsoft bought LinkedIn in 2016 for USD 26.2b, I was excited. I saw the...
Mar 21, 2019 | Independent Schooling, Marketing, School Marketing
Structure follows strategy. This final part in a series of 3 blogs on the topic is only worth reading if you already have a marketing strategy! We now focus on the overarching structures for marketing and admissions in independent schools. Let’s look at two concepts....
Feb 3, 2019 | Independent Schooling, Marketing, School Marketing
The timing of this blog is apt. The role of Marketing in the Executive is currently being debated in companies across the globe. While the functions of Finance, Operations, Human Resources and General Management are traditionally well established on Boards of...
Dec 29, 2018 | Independent Schooling, Marketing, School Marketing
Do you know the ideal structure for your marketing department? In this blog post, I explore three principles that will help you to determine the best way to build the ideal marketing structure for your organisation. Strategy before structure I believe...
Oct 5, 2018 | Independent Schooling, Marketing, School Marketing
A new way of looking at World Teachers’ Day Today we recognise all teachers around the world for the important work that they do. Every year, there are inspirational messages and memes to celebrate World Teachers’ Day, but this year I have seen something...
Sep 29, 2018 | Independent Schooling, Marketing
Speeding into oblivion I worry about the overburdened school marketer. The marketer who works hard, is full of creative energy, drive and passion, is dedicated and willing to learn and grow. But there seems to be no light at the end of the tunnel. It’s like being on a...
