Nov 27, 2022 | Marketing, School Marketing, Strategy
“No pessimist ever discovered the secret of the stars, or sailed to an uncharted land, or opened a new doorway for the human spirit.” This quote by American author Helen Keller helps to inform my thinking on the link between optimism and innovation. ...
Jun 28, 2021 | Independent Schooling, Marketing, My journey, School Marketing, Strategy
The short answer is, I started the pivot before COVID-19 started to impact the globe. But I had no idea that within a few months, 100% of my business would follow. Here’s my story. The consulting model was already broken Having worked for a...
May 17, 2021 | Independent Schooling, School Marketing, Strategy
Competition between independent schools is a subject we tend to avoid. We may talk about competition within a school, as in the nature of children’s behaviour. But the way in which schools compete within the sector is seldom discussed. As a result, competition becomes...
Mar 29, 2021 | Independent Schooling, Marketing, School Marketing, Strategy
I’ve recently completed a YouTube series on the 10 top global consumer trends. This prompted me to write a quick guide to the three types of trends I recommend school leaders consider when developing marketing strategy: Consumer trends, educational/ school marketing...
Oct 22, 2020 | Independent Schooling, Marketing, School Marketing, Strategy
There’s been a lot written about resilience and innovation during this year as a result of unanticipated restrictions and protocols adopted during the pandemic. As a strategic marketer, I’ve been amazed at how schools both locally and globally have risen to the...
