Aug 31, 2019 | Marketing, School Marketing, Strategy
For the past four months, I have been facilitating the Effective School Marketing workshops for ISASA, the Independent Schools Association of Southern Africa. The focus of these has been on taking a more strategic approach to marketing in schools. We’ve had some...
Apr 6, 2019 | Independent Schooling, Marketing, School Marketing
I have always been a fan of LinkedIn. Even back in the days when all it was, was a place to post your CV. I believed in the value of an online professional platform for networking. When Microsoft bought LinkedIn in 2016 for USD 26.2b, I was excited. I saw the...
Mar 21, 2019 | Independent Schooling, Marketing, School Marketing
Structure follows strategy. This final part in a series of 3 blogs on the topic is only worth reading if you already have a marketing strategy! We now focus on the overarching structures for marketing and admissions in independent schools. Let’s look at two concepts....
Feb 3, 2019 | Independent Schooling, Marketing, School Marketing
The timing of this blog is apt. The role of Marketing in the Executive is currently being debated in companies across the globe. While the functions of Finance, Operations, Human Resources and General Management are traditionally well established on Boards of...
Dec 29, 2018 | Independent Schooling, Marketing, School Marketing
Do you know the ideal structure for your marketing department? In this blog post, I explore three principles that will help you to determine the best way to build the ideal marketing structure for your organisation. Strategy before structure I believe...
Oct 23, 2018 | School Marketing
Your school’s core values differentiate your offering. Or do they? While most schools have a set of values (somewhere…?), these are often hidden. They become noticeable as you become immersed in the day to day school life. But a prospective customer may not...
